Once upon a time, there was a boy called Jonny Morey, and he loved a story…
A 9-book series for children of all ages — funny, big-hearted, and full of the kind of wisdom that sneaks up on you.
Built on The 7 Jonny ROOLZ. Designed to grow alongside your child from baby to teenager.
Launch date to be announced. No spam — just Jonny news. ⚓
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"Not Yet."
⚓ Book 1 — Coming Soon
Jonny Morey lives on a small island somewhere off the coast of Scotland — the kind of place where everyone knows your name and the seagulls have opinions. He's got messy brown hair, red Converse (always), a navy hoodie with an anchor on it, and a notebook full of ideas that don't quite go to plan.
He is wonderfully, messy-heartedly human. And he loves a story.
"Once upon a time, there was a boy called Jonny Morey, and he loved a story…"
That's how every adventure starts. Where it ends is up to you — parents and teachers are encouraged to make it their own, embellish, invent, run with it. Jonny gives you permission.
See the Books →
Not Covey's. Not Frankl's. Not Dweck's. Ours. Built on their shoulders — belonging entirely to Jonny Morey. Each book explores one ROOLZ through story, not lecture. Values shown. Never told.
The ROOLZ from Book 1
"I can't do this… yet." Two letters. They change everything. The most powerful growth mindset idea in the world — delivered through a story about a boy and a harbour wall.
You can't always choose what happens. You always choose how you respond. Built on Covey's proactivity and Stoic wisdom — but Jonny's way.
Who are you when nobody's watching? Your values are your compass. Viktor Frankl meets a boy on a Scottish island who's still figuring it out.
Picture where you're going before you start walking. Otherwise you're just busy. A lighthouse race teaches what no classroom lesson can.
Not everything screaming matters. Not everything that matters screams. Three hundred things to do — and only one that counts today.
Listen first. Understand first. The best outcomes happen when everyone wins. EQ before IQ. Always.
"I can't do this… yet." Carol Dweck's growth mindset in two letters. The ROOLZ that started it all. Jonny's first big adventure.
You can't give what you haven't got. Rest. Move. Laugh. Repeat. The most important ROOLZ nobody ever teaches — until Jonny does.
Jonny grows across the series like a reader grows through life. Baby board books to young adult. Every stage anchored by a ROOLZ. The whole arc building to one final, extraordinary story.
Book 1 — Written
ROOLZ 6 — Growth Mindset
Jonny age ~7–8 · Reader 6–9
Book 2
Foundation
Baby Jonny · Ages 0–2
Book 3
ROOLZ 2 — Know Your Story
Jonny age ~4 · Ages 3–5
Book 4
ROOLZ 5 — Win Together
Jonny age ~4–5 · Ages 3–5
Book 5
ROOLZ 1 — You Choose
Jonny age ~7–8 · Ages 6–9
Book 6
ROOLZ 3 — Start at the End
Jonny age ~10–11 · Ages 9–12
Book 7
ROOLZ 4 — First Things First
Jonny age ~10–11 · Ages 9–12
Book 8
ROOLZ 7 — Sharpen Your Pencil
Jonny age ~14–15 · Ages 13–16
Book 9 — The Final Chapter
All 7 ROOLZ converge
Jonny age ~15–16 · Ages 13–16+
Every great story needs a cast you'll never forget. Here are the people who make Jonny's world extraordinary.
Jonny Morey
The Noticer. Messy hair. Red Converse. Big plans.
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Gran Morey
The Rememberer. Always has a spare Tunnock's. Never frail.
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Pip Morey
The Revealer. Jonny's little sister. Eats things in three bites.
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Marcus McLaren
The Doer. Very red hair in three directions. Always mid-motion.
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Zara Khan
The Understander. Near a book. Watchful. Kind. Slightly amused.
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Mr Fraser Budge
The Believer. Defined entirely by his eyebrows.
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Mum & Dad Morey
The Organiser & The Fixer. Dad's hair is its own character.
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The Voice
The Warner. The inner critic. Usually wrong. Never quiet.
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The Quiet Feeling
The Knower. The inner guide. Always there. Easy to miss.
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"Somewhere off the coast of Scotland, small enough that everyone knows your name, big enough to hold every story that's ever mattered."
We're a small team building something we genuinely believe in. If you work in publishing, tech, education, illustration, or audio — and Jonny's world resonates — we'd love a quiet conversation. No hard sell. Just a chat.
Get in TouchWhen Jonny launches — on Kickstarter, in bookshops, on your screen — you'll hear it first.
⚡ Kickstarter Pre-Registration You'll be the first notified when the campaign goes live.